Origin: Founded in 1987 in Paris by Tunisian-French designer Jean Touitou. A.P.C. stands for Atelier de Production et de Création.
What They Offer: Refined wardrobe staples including premium raw denim, cotton shirting, minimalist outerwear, and leather accessories. Known for its effortlessly cool Parisian aesthetic.
Notable For: Japanese selvedge denim jeans, understated branding, and enduring collaborations with brands like Carhartt WIP, Lacoste, and Brain Dead.
Good to Know: A.P.C. offers a unique denim recycling programme called “Butler Jeans,” encouraging customers to return worn-in jeans in exchange for a discount — the jeans are then repaired and resold.