Origin: Founded in 2015 by Swedish artist and product developer Johan Bergelin. The brand emerged after a two-year creative process involving artisans in Scandinavia, France, and Italy, with its debut fragrance collection launching at Colette in Paris in 2017
What They Offer: Cult luxury brand focused on gender-neutral fragrances inspired by iconic moments of counterculture. They currently offer perfumes (13+ scents), scented candles, hand-care items, and select apparel, all richly themed and artistically presented.
Notable For: Conceptually driven scent portfolios rooted in 1969-era values of freedom and tolerance; storytelling through visual packaging, limited editions, and bold narratives.
Good to Know: The name 19‑69 symbolises counterculture and peace, with production largely handmade in Europe and small‑batch presentations giving each scent a unique character.